According to an October 2021 study of craft brewery ownership, 93.5% of owners are white and 75.6% are male. That means bringing newbie homebrewers into the fold, as well as catering to folks who don’t have high-tech equipment or high-falutin goals, she said. “I want to emphasize that the club of homebrewers is open to all walks of life.” “Beer has no gender and anyone who is a legal drinking adult who wants to brew is legally allowed to brew,” Herz said. And in the wake of the industry’s recent reckoning around sexual harassment and assault, she’s eager to dismantle homebrewing’s “boys’ club” perception and expand the community.
Herz, who most recently served as craft beer program director at the Brewers Association, returns to the trade organization after being laid off in June 2020 due to financial strains caused by COVID-19. Today, the organization boasts more than 38,000 members who can share tips through online forums, connect at annual conferences such as Homebrew Con and compete at the organization’s yearly National Homebrew Competition. In late November, Herz was appointed executive director of the American Homebrewers Association, a division of the Boulder-based Brewers Association, where she spent more than 16 years helping promote the craft beer industry.įounded in 1978, when homebrewing was still illegal in some states, the American Homebrewers Association aims to bring together and empower hobbyist beermakers.
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Now, her journey with beermaking is coming full circle. Herz, then a twentysomething, brewed a Scotch ale using an extract kit, and she recalls it being one of the most fun culinary experiences she had ever had. Provided by The Brewers AssociationJulia Herz was recently appointed executive director of the American Homebrewers Association, a branch of the Boulder-based Brewers Association where she spent more than 16 years helping promote the craft beer industry. Thursday, September 7th 2023 Home Page Close Menu
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